Small businesses are the backbone of our communities. Growing up with parents who were small-business owners I know firsthand how important it is to support real people, not just a company name. And not just on Small Business Saturday — every day.
Small businesses employ our friends and families. They pay taxes that boost our economy as they stock their shelves at wholesale, and again when they sell at retail. Small businesses sponsor our local sports teams, they add to the character of each neighbourhood. They are the people who know their customers by name and give a shit about their customer service, their offering, and each little win along the way.
Small business owners are the risk takers who won’t settle for mediocrity — and COVID-19 has taken an extra special toll on all of them.
This year, before you click ‘add to cart’ think about who you’re supporting. (Hint: Jeff Bezos will be just fine.) So many independent shops also carry your favourite brands — online and in-store — so be mindful of your clicks. A few quick tips about shopping small and local:
Start sooner
Independents often don’t have the bandwidth to fill orders or priority with shipping companies. Getting your shopping done early will help them manage their inventory, get you your orders before the big day, and also means you can enjoy the holidays.
Check COVID options
Small businesses have been working their asses off to be agile this holiday season. Many are offering free shipping, curbside pick-up, and private shopping to keep you safe (and their businesses alive!) during this weird holiday season.
Share your experience
Social media is an amazing tool to get the word out to other people about local businesses. Create a story showing the inventory in a local shop. Write a Google Review to help their business be discovered in a web search. Send pictures to friends and family that will encourage them to shop local on Small Business Saturday, too.
On #SmallBusinessSaturday I’m blowing up my Instagram with some of my favourite independents across men’s, women’s, and children’s gifts. And also recommending local cafes and restaurants that offer gift cards. Find something for everyone on your list.
Be sure to tune in and also check out my first IG Guide featuring these amazing Metro Vancouver brands!
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