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Itsu: Fast Food With Forward Thinking

June 20, 2014

I have to give a shout out to the quick little sushi spot here in London that has taken a great initiative for on-the-go fare.

Since I was born, I’ve battled with food intolerances varying from minor tummy-ache inducers to a couple of full blown anaphylactic allergies. I give my parents a ton of credit for their patience 20 years ago when the words “free from” only existed inside of one holistic shop in our town. A shop that at the time was deemed only for hippies and people who were a short step away from witchcraft.

With today’s GMOs, hormone injected meats, preservatives and additives, it’s no wonder our bodies are evolving to reject the crap we are still somehow calling “food”. Two decades after my original battles with provisional options, it’s finally the norm to find three different non-dairy alternatives in the milk aisle, and waiters understand the severity of an allergy reaction when I ask they hold my burger’s mayonnaise.

One area that is still a bit behind the times, though, is the grab-and-go meal industry. No, I’m not talking about your French fries and £1.99 value meal. I mean your local salad bar, wrap counter or quick-grab curry shops. Although many of them advertise themselves as a healthy, organic option they are still often baffled when you’re jammed against their counter during the lunch rush asking if this vegan corn burrito is gluten free.

This is where I’m incredibly impressed with Itsu after stumbling upon their recently updated website. Not only do they list the nutrition information in regards to calories, sugars, carbs, what-have-you, but they also show you what each menu item is “free from.” An absolute dream! Being able to navigate through the items on my own time without having to inconvenience a member or staff during a stampede rush – the only time I ever seem to be able to slide away from my desk.

My go-to sushi choice... best.

My go-to sushi choice. Best.

So, big ups to companies like Itsu that are willing to move forward with the times. Companies that let us grab food in a matter of minutes while feeling as though we have a pulse on what we are putting into our bodies. Whether it’s to trim down our waistlines or keep our throats from asphyxiating us.

On that note, I think it’s time for a little Chicken Potsu sans asphyxiation.

itsu chicken potsuPS their sister restaurant Pret is also using a similar format with just as much info!

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